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	<title>Vertical Slice Blog</title>
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	<link>http://www.verticalslice.co.uk/blog</link>
	<description>News and updates from Vertical Slice</description>
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		<title>European Conference Tour</title>
		<link>http://www.verticalslice.co.uk/blog/?p=142</link>
		<comments>http://www.verticalslice.co.uk/blog/?p=142#comments</comments>
		<pubDate>Wed, 04 Aug 2010 14:16:01 +0000</pubDate>
		<dc:creator>Joel Windels</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Academia]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[road trip]]></category>
		<category><![CDATA[Seminar]]></category>

		<guid isPermaLink="false">http://www.verticalslice.co.uk/blog/?p=142</guid>
		<description><![CDATA[Graham McAllister will be continuing to spread the good word amongst the gaming and usability worlds in two upcoming seminars. Firstly on 24-27th of August, Graham will be heading to the &#8216;Measuring Behaviour&#8217; conference in Eindhoven, Netherlands. A couple of weeks later on September 9-10, resident Vertical Slicer Pejman Mirza-Babaei will be joining Graham to discuss his [...]]]></description>
			<content:encoded><![CDATA[<p>Graham McAllister will be continuing to spread the good word amongst the gaming and usability worlds in two upcoming seminars.</p>
<p><a href="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/08/paris.jpg"><img class="aligncenter size-medium wp-image-143" title="Paris" src="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/08/paris-300x211.jpg" alt="" width="300" height="211" /></a></p>
<p>Firstly on 24-27th of August, Graham will be heading to the <a href="http://www.measuringbehavior.org/">&#8216;Measuring Behaviour&#8217;</a> conference in Eindhoven, Netherlands. A couple of weeks later on September 9-10, resident Vertical Slicer Pejman Mirza-Babaei will be joining Graham to discuss his paper &#8220;Using Biometrics to better understand the players&#8217; gameplay experience&#8221; at the <a href="http://www.futuregameon.com/en/programme.html">&#8216;Future Game On&#8217;</a> conference in the romantic capital of Europe, Paris. Let&#8217;s hope they have a nice time.</p>
<p>Here is what you can expect from the talk:</p>
<p>&#8220;This paper introduces and explores a method that enables game user researchers to<br />
identify those events in a game with higher impact on players’ feeling. This method using<br />
physiological measures in conjunction with other user research methods (e.g. post-session<br />
interview), can identify key gameplay moments that may go unnoticed if using traditional<br />
methods only.&#8221;</p>
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		<title>Full Feature on Our Work in EDGE magazine!</title>
		<link>http://www.verticalslice.co.uk/blog/?p=135</link>
		<comments>http://www.verticalslice.co.uk/blog/?p=135#comments</comments>
		<pubDate>Sun, 01 Aug 2010 21:34:56 +0000</pubDate>
		<dc:creator>Joel Windels</dc:creator>
				<category><![CDATA[Publications]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://www.verticalslice.co.uk/blog/?p=135</guid>
		<description><![CDATA[Vertical Slice are back by popular demand! Hot off the press is the September (what happened to August?) edition of the prestigious Edge magazine. Each month they have a two-page spread on the &#8216;latest developments in development&#8217; and for Edge 218 they have decided that our work was interesting enough to cover. Read all about [...]]]></description>
			<content:encoded><![CDATA[<p>Vertical Slice are back by popular demand!</p>
<p><a href="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/08/Edge-218-Cover.jpg"><img class="aligncenter size-full wp-image-136" title="Edge 218 Cover" src="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/08/Edge-218-Cover.jpg" alt="" width="232" height="300" /></a></p>
<p>Hot off the press is the September (what happened to August?) edition of the prestigious Edge magazine. Each month they have a two-page spread on the &#8216;latest developments in development&#8217; and for Edge 218 they have decided that our work was interesting enough to cover. Read all about how Vertical Slice&#8217;s pioneering approaches to video game usability is changing the face of the development process in &#8216;Codeshop&#8217; on page 139.</p>
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		<title>Develop Conference 2010</title>
		<link>http://www.verticalslice.co.uk/blog/?p=125</link>
		<comments>http://www.verticalslice.co.uk/blog/?p=125#comments</comments>
		<pubDate>Mon, 05 Jul 2010 08:22:41 +0000</pubDate>
		<dc:creator>Joel Windels</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[player experience]]></category>
		<category><![CDATA[Seminar]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://www.verticalslice.co.uk/blog/?p=125</guid>
		<description><![CDATA[Returning to the seaside for another year of game-related talks and conferencing, Vertical Slice will be presenting a talk on the use of biometrics with regard to video games and user experience. Titled Using Biometrics to Improve Player Experience, the talk will be an hour of fun and fascination and is scheduled for Thursday the [...]]]></description>
			<content:encoded><![CDATA[<p>Returning to the seaside for another year of game-related talks and conferencing, Vertical Slice will be presenting a talk on the use of biometrics with regard to video games and user experience.</p>
<p>Titled <a href="http://www.develop-conference.com/developconference2010/conference_day.html?day=86#session918">Using Biometrics to Improve Player Experience</a>, the talk will be an hour of fun and fascination and is scheduled for Thursday the 15th of July.</p>
<p><a href="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/08/dev10-big.jpg"><img class="aligncenter size-medium wp-image-126" title="Develop Conference" src="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/08/dev10-big-300x74.jpg" alt="" width="300" height="74" /></a></p>
<p>Here is what you can expect to hear about:</p>
<p>Biometrics objectively measures a player&#8217;s emotional response to your game, such as fear, excitement and boredom. By using biomedical sensors to capture events directly from the player&#8217;s body, insights can be revealed into how gameplay affects the player in the following ways: Excitation, Brain Waves, Muscular Tension, Heart Rate, Behavioural Analysis. Alongside the standard development and playtesting procedures, these techniques can be used to ensure that the design of the game and its desired effects are aligned with the actual experience the player is having. Video footage of biometric playtest sessions are shown, indicating exactly how games like Call of Duty: Modern Warfare 2 affect the player&#8217;s biometric responses in real-time, with simultaneous broadcasting of the game, the player and the biometric data. Key events are highlighted that have the most significant impact on the player&#8217;s experience, objectively showing which specific parts of the game are most evocative for the player, both negatively and positively.</p>
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		<title>Vertical Slice in EDGE Magazine!</title>
		<link>http://www.verticalslice.co.uk/blog/?p=130</link>
		<comments>http://www.verticalslice.co.uk/blog/?p=130#comments</comments>
		<pubDate>Thu, 10 Jun 2010 13:44:27 +0000</pubDate>
		<dc:creator>Joel Windels</dc:creator>
				<category><![CDATA[Publications]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[magazine]]></category>

		<guid isPermaLink="false">http://www.verticalslice.co.uk/blog/?p=130</guid>
		<description><![CDATA[That&#8217;s right, you heard, a studio profile on Vertical Slice can be found on page 146 of this month&#8217;s Edge magazine. You can see a delightful picture of the four of us smiling away and get a quick glance at what we do and what we have achieved.We&#8217;re quite possibly the smallest company to ever [...]]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s right, you heard, a studio profile on Vertical Slice can be found on page 146 of this month&#8217;s Edge magazine. You can see a delightful picture of the four of us smiling away and get a quick glance at what we do and what we have achieved.We&#8217;re quite possibly the smallest company to ever be featured in this section (the previous edition features Codemasters, with a workforce over 50 times the size of ours!).</p>
<p><a href="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/08/Edge-Studio-Profile.jpg"><img class="aligncenter size-medium wp-image-131" title="Edge Studio Profile" src="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/08/Edge-Studio-Profile-233x300.jpg" alt="" width="233" height="300" /></a></p>
<p>Pick up Edge 216 in stores now!</p>
]]></content:encoded>
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		<title>Evaluating User Experience in Games</title>
		<link>http://www.verticalslice.co.uk/blog/?p=120</link>
		<comments>http://www.verticalslice.co.uk/blog/?p=120#comments</comments>
		<pubDate>Tue, 18 May 2010 13:08:24 +0000</pubDate>
		<dc:creator>Joel Windels</dc:creator>
				<category><![CDATA[Publications]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[Academia]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://www.verticalslice.co.uk/blog/?p=120</guid>
		<description><![CDATA[Once again, the Vertical Slice wizards Graham McAllister and Gareth White have added their insight to another publication. This time they have a chapter in &#8216;Evaluating User Experience in Games: Concepts and Methods (Human-Computer Interaction Series)&#8217;. Here is the abstract for the chapter: &#8220;The first step in understanding the user experience needs of the video [...]]]></description>
			<content:encoded><![CDATA[<p>Once again, the Vertical Slice wizards Graham McAllister and Gareth White have added their insight to another publication. This time they have a chapter in &#8216;Evaluating User Experience in Games: Concepts and Methods (Human-Computer Interaction Series)&#8217;.</p>
<p><a href="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/08/amazon-book.jpg"><img class="aligncenter size-full wp-image-121" title="Evaluating User Experience in Games" src="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/08/amazon-book.jpg" alt="" width="300" height="300" /></a></p>
<p>Here is the abstract for the chapter:<br />
&#8220;The first step in understanding the user experience needs of the video games industry is to ascertain current practice. The following chapter gives an overview of the game development process and provides background on the time frame and roles involved. We present case studies from three world-class development studios and show how the user experience is currently addressed during a game&#8217;s creation. The first case study with Disney&#8217;s Black Rock Studio details the development of their most recent racing game, Pure, and describes the usability testing which the developer believes improved the game&#8217;s Metacritic score by 10%. The second case study with Zoë Mode refers to several of their recent releases, Rock Revolution, You&#8217;re in the Movies, and games in the Eye Toy series. Special consideration is given to understanding and addressing players in a language appropriate to their background as gamers. The third case study with Relentless Software concentrates on the studio&#8217;s use of focus group testing and attention to the casual gamer demographic. In addition to showing real-world examples of current practice, this chapter identifies the contribution that HCI can make for user experience methodologies in the games industry. Recommendations are made for generally applying usability techniques earlier in development, and user experience testing later once a playable vertical slice is available. We conclude with some discussion of innovative methodologies and pose the need for a formalised framework for user experience in video game development.&#8221;</p>
<p>The piece is listed as chapter 7 in the book, which you can buy <a href="http://www.springer.com/computer/hci/book/978-1-84882-962-6">here</a> and <a href="http://www.amazon.co.uk/Evaluating-User-Experience-Games-Human-Computer/dp/1848829620http://www.amazon.co.uk/Evaluating-User-Experience-Games-Human-Computer/dp/1848829620">here</a>. You can buy it from tomorrow</p>
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		<title>Develop Article Part Two</title>
		<link>http://www.verticalslice.co.uk/blog/?p=105</link>
		<comments>http://www.verticalslice.co.uk/blog/?p=105#comments</comments>
		<pubDate>Mon, 19 Apr 2010 14:25:30 +0000</pubDate>
		<dc:creator>Joel Windels</dc:creator>
				<category><![CDATA[Publications]]></category>
		<category><![CDATA[User Testing]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://www.verticalslice.co.uk/blog/?p=105</guid>
		<description><![CDATA[Following on from last month&#8217;s successful feature in Develop magazine, Graham has published the second part of his usability/development analysis is in the April edition of the prestigious publication. The article, titled &#8216;Experience Points&#8217; (again) is on page 40-41 and outlines the best strategy for focus testing games in the build up to release. Develop magazine can [...]]]></description>
			<content:encoded><![CDATA[<p>Following on from last month&#8217;s successful feature in Develop magazine, Graham has published the second part of his usability/development analysis is in the April edition of the prestigious publication.</p>
<p><a href="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/07/Develop2.jpg"><img class="aligncenter size-medium wp-image-106" title="Develop2" src="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/07/Develop2-253x300.jpg" alt="" width="253" height="300" /></a></p>
<p>The article, titled &#8216;Experience Points&#8217; (again) is on page 40-41 and outlines the best strategy for focus testing games in the build up to release.</p>
<p>Develop magazine can be found in print or at develop-online.net.</p>
<p>This issue can be downloaded for free <a href=" http://www.develop-online.net/digital-edition/download/69">here</a></p>
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		<title>Tampere Games Research Methods Seminar</title>
		<link>http://www.verticalslice.co.uk/blog/?p=43</link>
		<comments>http://www.verticalslice.co.uk/blog/?p=43#comments</comments>
		<pubDate>Mon, 05 Apr 2010 17:34:31 +0000</pubDate>
		<dc:creator>Joel Windels</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[User Testing]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[Academia]]></category>
		<category><![CDATA[Call of Duty]]></category>
		<category><![CDATA[Conference]]></category>
		<category><![CDATA[Haze]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Seminar]]></category>

		<guid isPermaLink="false">http://www.verticalslice.co.uk/blog/?p=43</guid>
		<description><![CDATA[Our very own Pejman Mirza-Babei is to lend his infinite expertise to the Games Research Seminar next week when he presents his paper at the conference, which is to be held in Tampere, Finland on 8-9 April. Pejman has been working with Graham McAllister on &#8220;Using physiological measures in conjunction with other usability approaches for [...]]]></description>
			<content:encoded><![CDATA[<p>Our very own Pejman Mirza-Babei is to lend his infinite expertise to the Games Research Seminar next week when he presents his paper at the conference, which is to be held in Tampere, Finland on 8-9 April.</p>
<p>Pejman has been working with Graham McAllister on<em> &#8220;Using physiological measures in conjunction with other usability approaches for better understanding of the player’s gameplay experiences&#8221; </em>which tracks the biometric responses between players of the games <em>Haze </em>and <em>Call of Duty: Modern Warfare 2</em>.</p>
<p>Here is the abstract of the paper/talk: &#8220;In this study we capture player&#8217;s  physiological measures during a gameplay session, to indicate  micro-events that have caused changes in their body signals. At the  post-gameplay interviews we ask participants to comment and describe  their feelings on the selected events. The aim of this study is not to  over-interpret physiological measures, but on using blips in measures to  help identify key points in a game, which we then use to investigate  further with the participant.This  approach provides a method that can identify not only the negative user  experience and usability issues but also the events which have a  positive impact on player&#8217;s experience.&#8221;</p>
<p><a href="http://gamesmethods.wordpress.com/">http://gamesmethods.wordpress.com/</a></p>
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		<title>Read All About It!</title>
		<link>http://www.verticalslice.co.uk/blog/?p=47</link>
		<comments>http://www.verticalslice.co.uk/blog/?p=47#comments</comments>
		<pubDate>Wed, 10 Mar 2010 12:16:44 +0000</pubDate>
		<dc:creator>Joel Windels</dc:creator>
				<category><![CDATA[Publications]]></category>
		<category><![CDATA[User Testing]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[video game]]></category>

		<guid isPermaLink="false">http://www.verticalslice.co.uk/blog/?p=47</guid>
		<description><![CDATA[I&#8217;m happy to inform you that company director Graham McAllister has been featured in this month&#8217;s Develop magazine. Titled &#8216;Experience Points&#8217;, the article can be found on page 43. Develop Magazine It features a detailed break-down of the importance of usability testing, among other interesting insights into the development/usability process Develop magazine can be found [...]]]></description>
			<content:encoded><![CDATA[<div>I&#8217;m happy to inform you that company director Graham McAllister has been featured in this month&#8217;s Develop magazine. Titled &#8216;Experience Points&#8217;, the article can be found on page 43.</div>
<div>Develop Magazine</div>
<div><a href="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/03/Develop1.jpg"><img class="aligncenter size-medium wp-image-91" title="Develop1" src="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/03/Develop1-252x300.jpg" alt="" width="252" height="300" /></a></div>
<div>
<p>It features a detailed break-down of the importance of usability testing, among other interesting insights into the development/usability process</p>
</div>
<div>Develop magazine can be found in print or at develop-online.net</div>
<p>This issue can be downloaded, for free <a href="http://www.develop-online.net/digital-edition/download/68">here</a></p>
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		<title>New team member at Vertical Slice!</title>
		<link>http://www.verticalslice.co.uk/blog/?p=37</link>
		<comments>http://www.verticalslice.co.uk/blog/?p=37#comments</comments>
		<pubDate>Mon, 01 Mar 2010 10:10:41 +0000</pubDate>
		<dc:creator>Joel Windels</dc:creator>
				<category><![CDATA[Introductions]]></category>
		<category><![CDATA[Video Games]]></category>

		<guid isPermaLink="false">http://www.verticalslice.co.uk/blog/?p=37</guid>
		<description><![CDATA[Hey Vertical Slicers, This is Joel, the new Community Manager at Vertical Slice. I&#8217;m here to organise all of our playtesting sessions, spearhead publicity and all sorts of other activities. Anyone looking to contact us about PR, advertising, media collaborations, our work, game trials or anything at all please don&#8217;t hesitate to contact me at joel@verticalslice.co.uk [...]]]></description>
			<content:encoded><![CDATA[<p>Hey Vertical Slicers,</p>
<p>This is Joel, the new Community Manager at Vertical Slice. I&#8217;m here to organise all of our playtesting sessions, spearhead publicity and all sorts of other activities. Anyone looking to contact us about PR, advertising, media collaborations, our work, game trials or anything at all please don&#8217;t hesitate to contact me at joel@verticalslice.co.uk</p>
<p>It&#8217;s a good time to introduce you to the team too:</p>
<div id="attachment_38" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/07/VS_serious_team.jpg"><img class="size-medium wp-image-38" title="The Vertical Slice Team" src="http://www.verticalslice.co.uk/blog/wp-content/uploads/2010/07/VS_serious_team-300x262.jpg" alt="Serious Play" width="300" height="262" /></a><p class="wp-caption-text">Joel, Pejman, Gareth &amp; Graham</p></div>
<p><strong>Graham McAllister</strong> &#8211; Director</p>
<p><strong>Gareth White</strong> &#8211; Playability Researcher</p>
<p><strong>Pejman Mirza-Babaei </strong>- Biometrics Researcher</p>
<p><strong>Joel Windels</strong> &#8211; Community Manager</p>
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		<title>UX Brighton</title>
		<link>http://www.verticalslice.co.uk/blog/?p=22</link>
		<comments>http://www.verticalslice.co.uk/blog/?p=22#comments</comments>
		<pubDate>Wed, 09 Sep 2009 11:34:35 +0000</pubDate>
		<dc:creator>gareth</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[biometrics]]></category>
		<category><![CDATA[game]]></category>
		<category><![CDATA[player experience]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[video game]]></category>

		<guid isPermaLink="false">http://www.verticalslice.co.uk/blog/?p=22</guid>
		<description><![CDATA[Vertical Slice gave a presentation at UX Brighton last night, entitled &#8220;User Research and the Future of Gameplay Experience Design.&#8221; We had a great audience of UX and games industry professionals. It was fantastic to meet you all and chat after the talks. Topics included: The traditional development lifecycle and role of Quality Assurance for [...]]]></description>
			<content:encoded><![CDATA[<p>Vertical Slice gave a presentation at <a href="http://uxbrighton.org.uk/gameplay-research-and-design/">UX Brighton</a> last night, entitled &#8220;<em>User Research and the Future of Gameplay Experience Design</em>.&#8221; We had a great audience of UX and games industry professionals. It was fantastic to meet you all and chat after the talks.</p>
<p>Topics included:</p>
<ul>
<li>The traditional development lifecycle and role of Quality Assurance for <strong>functional bug testing</strong>.</li>
<li>Differences between <strong>QA</strong> and <strong>usability / UX</strong>.</li>
<li><strong>Risks</strong> posed when developing for new IP, audiences, distribution methods, controllers and interfaces.</li>
<li>Problems with doing testing in-house, and using <strong>industry professionals</strong> or hardcore gamers.</li>
<li>Our new <strong>best practice</strong> development lifecycle and <strong>early, iterative</strong> testing.</li>
<li>The use of <strong>biometrics</strong> such as EEG, EMG, GSR (EDA or EDR) and HR (EKG or ECG) for tracking players emotional states including <strong>excitement</strong> and <strong>boredom</strong>.</li>
<li>Our new methodologies for <strong>predicting review scores</strong> based on user testing.</li>
</ul>
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